Five ways infographics work as a marketing tool
We’ve said before that there’s no ‘holy grail’ when it comes to the perfect marketing tool. Every strategy you use or method you employ needs to work together to help build your success and grow your customer base.
One very powerful element you can include in your marketing mix is the infographic. Good visual content has incredible influence on consumers, whether it’s used online or in printed materials.
You only need to look at the speed with which social media networks such as Pinterest have grown to see how effective visual material is when it comes to engaging with customers. It’s also vital, however, to have a good graphic designer who can come up with attractive and eye-catching layouts.
So, how can a good infographic help your business?
- They get into the brain faster
Our brains process images up to 60,000 times more quickly than text. If you think about your daily life, it’s not surprising to learn that more than 90% of the information transmitted to our brains is visual – and studies have shown that many people respond better to material presented in this way. Infographics are an excellent way of pulling together key details about your brand, business, product or service in an easy-to-understand, visually-attractive format.
- They are engaging
Your aim with every piece of marketing content is for it to stick in people’s minds. You’re trying to make sure they absorb your key message. It’s all-too-easy to read something and forget most of the details, but more than 80% of people have good recall when it comes to something they have seen. By using infographics, you’ll increase your chances of your target audience retaining and increasing an awareness of your brand and what you’re offering.
- They can spread the word faster
Content with relevant images gets on average 94% more views than that without, and visual content is over 40 times more likely to be shared on social media than other types of posts. With that in mind, imagine the reach a well-designed, informative infographic could have, and how many people could become aware of your brand or business. There’s also nothing wrong with directly targeting influencers in your sector, such as the Twitter account of a trade publication journalist, occasionally. Just imagine how much exposure you could get if they shared your image!
- They tend to be read
A well-written and informative blog post is a wonderful thing, but if you’re trying to catch the eye of a browsing potential customer, you want something that instantly draws their attention and is quickly absorbed. An infographic is 30 times more likely to be read than a solid chunk of text, so it makes sense to devote some of your resources to this particular medium.
- They boost traffic
It’s an obvious truism that the more people you can drive to your website, the greater chance you have of converting more business. It does take time to establish your credibility and brand, and position yourself as a market leader, but if you’ve got valuable information and content on your website, and you can attract people to your website to read it, you’re on the way. Studies have shown that companies using infographics can increase the amount of traffic to their websites by up to 12% compared to those that don’t – reason enough to make them part of your marketing strategy, in our view.
- They can help your business internally
Given how most of us respond better to visuals, infographics can also be a useful way to share news or pull information together within your company. From illustrating your target audience for a new product, showing how your social media channels performed each month, or drawing up a guide to your various marketing tools, an infographic could benefit your business on the inside as well as out.
A great design is essential for an infographic to work and, if this is going to be a regular part of your marketing activity and you don’t have your own in-house team, you might want to consider an on-demand graphic design service such as that offered by Designs Unlimited. For a fixed monthly fee, you can call on our professional graphic designers as often as you like – contact us for more information.