How great call-to-action buttons can grow your business Tracking where business comes from and how customers find your website has become second-nature to most businesses. But are you missing a trick when it comes to converting your leads? Call-to-action (CTA) buttons...

How to create a great email newsletter It’s a sad fact that most mailouts go unread by the majority of recipients. People sign up for emails from a company, product or service they loved at the time but then lose interest. Maybe their inboxes are clogged up with too...

The perfect brief – how to get the design you want Have you ever asked your graphic designer for something but been frustrated with the result? Maybe you had an idea in your head of how that new leaflet or infographic would look, but what you received failed to meet...

In an age of ever-evolving technology, it’s easier than ever for businesses to create their own marketing materials. But, if that’s the case, then why are so many turning away from the DIY approach and deciding to hire professional graphic designers? Here are six...

Why a killer image is vital in social media How often do you post online – be it on social media platforms like Facebook or Twitter, or your company blog? And as part of those posts, how often do you include an image? Visual content is king these days, but it can...

When it comes to identifying a brand, colour plays an important part. Would the Starbucks logo be as instantly recognisable if wasn’t green? Would you notice the ‘Golden Arches’ of Macdonald’s if they weren’t yellow? There are no accidents when it comes to the way big...

Selecting the right colour palette for your business So, you're ready to brief your designer. What you get back from them is often as good as the information you provide. Developing a simple style guide helps ensure that the designs produced are consistent with your...