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Six ways to enhance your brand

Six ways to enhance your brand

Six ways to enhance your brand A brand, according to BusinessDictionary.com, is a “unique design, sign, symbol, words, or a combination of these employed in creating an image that identifies a product and differentiates it from its competitors”. Over time, this image...
How to choose the right font for your marketing

How to choose the right font for your marketing

How to choose the right font for your marketing When you look at a newspaper like The Sunday Times, you know that the articles will have a certain tone, conveying a level of authority and gravitas. Turn to The Sun, and you’re not surprised that the focus is more on...
Must-follow rules for print advertising that sells

Must-follow rules for print advertising that sells

Must-follow rules for print advertising that sells We spend a lot of time online these days, but for most businesses print advertising is still an important part of their marketing strategy – for the simple reason that it works. Advertising directories, newspapers and...
Why you need a great cover photo on social media

Why you need a great cover photo on social media

Why you need a great cover photo on social media Call up a profile on almost any social media channel, and what’s the first thing you see? The cover photo is the immediate focal point, yet it’s surprising how few businesses use it as part of their marketing strategy....
How to tell a visual story

How to tell a visual story

How to tell a visual story Think back to when you were a child and it was story-time – didn’t you prefer the books that had pictures in them? As we grow up we become more sophisticated but the basic premise behind this remains the same – most of us grasp information...
5 reasons why business needs to blog

5 reasons why business needs to blog

5 reasons why business needs to blog! It’s a question we are asked regularly – “Does my business need a blog?” In our opinion, yes – done properly, it’s an invaluable marketing tool. We’ll look at some specifics – such as tips for setting up your blog, content ideas,...