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Six reasons why you should hire a graphic designer

Six reasons why you should hire a graphic designer

In an age of ever-evolving technology, it’s easier than ever for businesses to create their own marketing materials. But, if that’s the case, then why are so many turning away from the DIY approach and deciding to hire professional graphic designers? Here are six...
Why a killer image is vital in social media

Why a killer image is vital in social media

Why a killer image is vital in social media How often do you post online – be it on social media platforms like Facebook or Twitter, or your company blog? And as part of those posts, how often do you include an image? Visual content is king these days, but it can...
How to choose the right colour for your brand

How to choose the right colour for your brand

When it comes to identifying a brand, colour plays an important part. Would the Starbucks logo be as instantly recognisable if wasn’t green? Would you notice the ‘Golden Arches’ of Macdonald’s if they weren’t yellow? There are no accidents when it comes to the way big...
Selecting the right colour palette

Selecting the right colour palette

Selecting the right colour palette for your business So, you’re ready to brief your designer. What you get back from them is often as good as the information you provide. Developing a simple style guide helps ensure that the designs produced are consistent with...